In 1977, a butcher and artisan named Celestino “Charlie” Mirarchi started making jerky. Charlie was definitely a hustler. In fact, he was so busy making jerky that he couldn’t devote much time to selling it. So, his beef jerky remained a hidden gem—until Eugene and Susan Kang discovered it at a roadside stand on a trip to the Grand Canyon. They loved the jerky so much they decided to track down the maker. Soon, the trio went into business together as Country Archer —with a mission to share their meaty secret with the world.